We are brand creators and developers, providing the clarity and inspiration to stimulate change and success.
We‘ve brought together a group of expert, international strategists and designers, from organisations large and small, to create an appetising team that grasps issues quickly and gets to answers creatively. The outcome is better defined corporate vision and values, stronger brand identity and strategy, differentiated propositions, employee programmes and communications that create real value.
We see, imagine, and create brilliant brand opportunities that transform organisations and deliver commercial breakthroughs.
We all know that the only constant is change.
For many of us, change, improvement and opportunity are the things that occupy most of our time. Often, it’s about the core brand - the organisation, its people, audiences, markets and increasingly, our place in the world.
Business made Better seeks to define the truths at the heart of an organisation and imagines new connections that lead to the creation of unique brand opportunities. The result is clarity, understanding, commitment and difference. A difference that makes a difference.
A better kind of difference.
It’s great to be in the Top 10. A big thank you to all our clients.
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Nicolas, our Managing Director, says that looking is just the start and what's really important is seeing.
Laura, our Chairman, talks about imagination and its role in creating great brand reputation.
Jason, our Creative Director, takes a minute or so to discuss a simple word that means such a lot.
Great ideas can connect, inspire and help bring people together to create change.
We were delighted to be asked to run a V&A Connects session at the Victoria and Albert Museum recently. At the session, our Chairman, Laura Haynes discussed something that’s at the heart of everything we do as a brand consultancy: Big ideas - examining the power of great ideas and how to harness them.
The session was a great success attracting a diverse audience and stimulating lively discussion. People were asked to identify their own ‘great ideas’ (see the list below). At the end of the session, Judge the Poet, summarised the presentation in rhyme and created an instant poem with the ideas received.
V&A Connects is a series of interactive events organised by the V&A, with a strong emphasis on creative-led content and audience participation. Its intention is to offer an innovative way of recharging creative batteries and sharing new ideas.
So what are your ideas? What’s changed your life and/or the world? Ideas from the present day or the distant past. Whatever they are, email them to us at email@example.com and we’ll add them to the list...as long as they’re publishable of course!
Here’s the full list...
Calorie free alcohol
The printing press
A box to heat my towel when I get out of the shower
Internal combustion engine
The Oyster card
Edible dog bowl
Be friendly just in case
Mini prototype machine to copy V&A objects
Sleep on the go
Pot noodle vending machine
Triple bottom line reporting
Coded/lockable caps for alcoholic drinks
Glow in the dark bubble bath
Have another drink
Fat free cakes
Pick one battle a day
Banning smoking in public places
Clean water in poor countries
Live long and prosper
Publish before it’s ready
Agricultural robots deployed to pick up crops with sensors
One-click, next day delivery on Amazon (saves my life regularly)
DNA carries inheritable information
The solution to the P vs NP conundrum
The store was ‘Highly Commended’ at the International Convenience Retailer of the Year Awards last night. The award recognised the complete transformation of their forecourt site over the past year.
This years awards had entries from 11 different countries across the world. SPAR Parkfoot, a family owned business in Kent, narrowly missed out to a South African Retailer Caltex Freshstop.
Congratulations to everyone involved! We loved working with SPAR UK and the retailer on this project! Watch the video to find out why…
Store footage courtesy of AF Blakemore & Son Ltd.
Laura Haynes, Chairman of Appetite has recently been appointed to the Board of Trustees of The Legacy List, set up in 2011 by Mayor Boris Johnson to support the legacy of the London 2012 Olympic and Paralympics Games.
The organisation’s mission is to make creative connections for people in the community by developing, commissioning and supporting art, education and skill building initiatives to engage, educate and inspire current and future generations. Its founding partners were the London Legacy Development Corporation and the Mayor of London.
Richard Robinson, Chief Executive said: “We are delighted that Laura has agreed to become a Board Trustee. Her experience with the Olympic Legacy and London brands, coupled with her commitment to social investment, I believe, will be a great asset to The Legacy List."
Laura commented: “I am honoured to be appointed to the Board. I admire the work that The Legacy List is doing to create a sustainable community through education, training and culture. I look forward to being involved in helping the legacy continue long into the future."
6 November 2013 Appetite