Alberta Ballet Identity

Alberta Ballet

This new identity, launched for the company’s 40th anniversary, helped to position them as major players within the international dance world. Alberta Ballet is recognised for high quality and original choreography and dance, and it needed a brand identity that would support their ambitions and a strategy that allowed them to achieve their full potential. The results have been a more unified strategy, and a stronger, more consistent image and presentation which is at home in Canada as in the theatres of the world.

  • Strategy
  • Corporate identity
  • Guidelines
  • Web styling
  • Key communications