As a renowned and established property development company working across Europe, Slough Estates International asked Appetite to create a new name and identity that would reflect the organisations true leadership in the industrial property sector. Out of this repositioning and identity programme came the new expression of the business as SEGRO, a name and look that realigns the business from a localised international company to a true multinational, and one that pays homage to its previous success.
© Appetite 2008