When leading engineering group Bodycote decided to spin off a key part
of their business, Appetite was commissioned to undertake a full strategic review and create a new brand to reflect the new ownership, direction, vision and values of a new world leader in technical and engineering services.
The real challenge was to create a name and brand that not just spanned industries as diverse as food safety and aerospace but one with relevance and resonance in markets as far apart as Canada and the Emirates.