Appetite helped Slough Estates Group to become a leading, international player in commercial property. We developed a new brand position and proposition, creating a new company name, visual identity and brand communication architecture and messaging.
The SEGRO brand now spans a wide range of applications, and shows the way in which a strong story can make a difference and create an impact. The brand is now the embodiment of the values of the business and has inspired it to become the largest supplier of flexible office space in Europe.