Campaigning for a change in behaviour

Overview

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The University of Leeds is one of the world’s leading centres for environmental impact and sustainability research, but it needed to make sure its own house was in order. The University has committed to reducing emissions by 35% by 2020/21 – no mean feat for an organisation with 40,647* people, more than 100 buildings and around 70,000 tonnes of emissions annually.


It didn’t take a scientist to figure out that a major change was needed. No one could have predicted that addressing behaviour would have such a significant impact on the challenge ahead.