An appetite for blogging

The Transform Awards are Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. The awards recognise best practice in corporate, product, regional and national rebrands. More than that, they are a platform for organisations to tell their rebranding stories and to discuss reputational change.

Our gold winning entry for the Transform Awards 2012 ‘Best Corporate rebrand for a spinoff/new company’ category was for Trapoil and we got silver for our work with PDX.
The venue on the night was packed out with a star-studded audience, with a majority of the big names in the UK and international design world present. The night began with some interesting audience involvement around visual illusions and how our eyes can so easily deceive us! This was a great, if slightly scientific, introduction on our perceptions…..leading to how important a successful rebrand is for a company.

Our ‘Best Rebrand for a Spinoff/New Company’ category had some stiff competition, including great work done for Boots Laboratories, Ink Insurance and RPC. Our table waited with baited breath for the final order to be announced, and were thrilled with the result…a gold!! Mark, David and Duncan from Trapoil who had joined us for the night were equally as pleased and Mark went up with Appetite’s Trapoil Account Manager, Natalie, to pick up the award.
The rest of the evening was spent enjoying the food, the company and the champagne (very generously gifted by our clients).

We had a great night and were thrilled that our clients could share this success which was really theirs.

Congratulations to all at Appetite who worked on the Trapoil rebrand – with special thanks to Natalie, Nicolas, Stuart and Dan.